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Amazon adds 0.8% as money flow keeps sliding into selling

Amazon weekly technical analysis: the stock adds 0.8% but money flow keeps sliding into selling, momentum worsens, and the price action shows a distribution phase underway, with earnings due in two weeks.

Amazon adds 0.8% as money flow keeps sliding into selling
Amazon, sell signal management: the seventh week
Amazon adds 0.8% as money flow keeps sliding into selling
July 17, 2026
Amazon, sell signal management: the seventh week
Our view last week
Amazon closed the week up a modest 1.1%, its second straight gain after last week's 4.3% bounce — but money flow, still positive just three weeks ago, keeps sliding into selling territory and momentum keeps worsening. Price stays boxed between the 243 area and the 246.9 area: the technical picture reads as a stalling phase.
This week's summary
Amazon shares closed the week up a modest 0.8%, but under the hood the picture is deteriorating: money flow keeps sliding further into selling, momentum is accelerating to the downside, and the price structure shows a distribution phase underway. Amazon's technical picture reads as a decline that, despite the apparent bounce, isn't losing its grip.
Ongoing decline ·7th week from start ·US stocks ·T2 ·📅 Earnings · Jul 30 ★ See Gold version →
IQS Phase
48
ordinary
Signal Strength
2
decline fading out
Sizing
MINIMUM
Ranking
#119 / 140
US stocks
Trade P&L %
-0.49%
from signal to today
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
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