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AppLovin gains 1% but the Sell signal holds firm, sixth week

AppLovin stock technical analysis: the Sell signal is in its sixth week, more than 17% in the money. This week's decline has stalled, but MACD and distribution say the move isn't over. Earnings land August 5th, adding event risk.

AppLovin gains 1% but the Sell signal holds firm, sixth week
The decline slows, but the data still say caution
AppLovin gains 1% but the Sell signal holds firm, sixth week
July 31, 2026
The decline slows, but the data still say caution
Our view last week
After last week's 16.3% plunge, AppLovin sheds another 7.7%: the drop is slowing in size but not in character. Sellers dominate 90% of volume in the latest session, the distribution phase is deepening, and CMF keeps sliding further negative. On the daily chart the stock strings together five lower highs, from the 576 area down to 438. The trade sits 17.8% in profit, but the sell signal is still far from running out of steam.
This week's summary
After a 16.3% plunge and a 7.7% drop over the previous two weeks, AppLovin stock stalls: the session closes barely positive, just above flat, while sellers carry less weight in volume (58% versus 90% seven days ago). Beneath the surface the decline hasn't let up — the MACD keeps digging lower and distribution stays strong. The short is up more than 17%, and earnings land this week too, on August 5th.
Ongoing decline ·6th week from start ·US stocks ·T2 ·📅 Earnings · Aug 5 ★ See Gold version →
IQS Phase
64
ordinary
Signal Strength
19
decline losing steam
Sizing
MINIMUM
Ranking
#54 / 138
US stocks
Trade P&L %
+17.02%
from signal to date, no stop loss
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
How to read this pageA visual guide to the post, card by card
Rank position

ranks 54th among the 138 sell signals for US stocks in our ranking, with a signal strength of 19 out of 100.

Sector context
SectorGrowth Tech
Benchmark ETFXLK
Sector regimeweak phase
Performanceweekly -0.30% · monthly -5.53%

APP belongs to the growth tech sector (reference ETF XLK). The sector is classified weak phase according to our weekly reading.

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