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British American Tobacco bounces 4.6% but the Sell signal stays under pressure

British American Tobacco weekly technical analysis: shares bounce 4.6% off a double bottom, but the sell signal, under management for 6 weeks, is still down 6% as ADX slides and price action sends mixed swing trading signals.

British American Tobacco bounces 4.6% but the Sell signal stays under pressure
British American Tobacco, sell signal in week 6
British American Tobacco bounces 4.6% but the Sell signal stays under pressure
July 17, 2026
British American Tobacco, sell signal in week 6
Our view last week
British American Tobacco's shares close a heavy sell week: 91% of trading volume went to sellers, the highest sell skew in three weeks, while money flow keeps deteriorating. The weekly MACD has just crossed bearish, but the ADX is sliding for a third straight week — trend conviction is fading as selling pressure builds. The sell signal, under management for six weeks, still sits close to breakeven: the technical picture isn't settled yet.
This week's summary
British American Tobacco shares bounce 4.6% after a heavy sell week, climbing off a double bottom in the 4320 area with 87% of volume back on the buy side. The technical picture is two-sided though: the Sell signal, under management for 6 weeks, is still down 6%, while the ADX keeps sliding and money flow, still negative, is losing its edge. The decline is losing steam, but it hasn't broken yet.
Ongoing decline ·7th week from start ·EU-UK stocks ·T2 ★ See Gold version →
IQS Phase
52
ordinary
Signal Strength
7
decline fading out
Sizing
MINIMUM
Ranking
#36 / 53
EU-UK stocks
Trade P&L %
-6.02%
from signal to today
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
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