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British American Tobacco slips 2% as momentum swings back to the downside

Weekly technical analysis of British American Tobacco stock: the sell signal runs into its 12th week, MACD histogram still worsening, price action tracing lower highs, and sellers keeping the upper hand on daily volume.

British American Tobacco slips 2% as momentum swings back to the downside
The decline continues, but sellers ease their grip

British American Tobacco slips 2% as momentum swings back to the downside

August 21, 2026

Our view last week

British American Tobacco drops 4.7% this week as sellers take back control, climbing to 71% of volume from 60% seven days ago. After a week when the decline looked like it was losing steam, the technical picture flips: weekly RSI slides back to 44.8 and the MACD histogram worsens. In our technical analysis of British American Tobacco stock the Sell signal runs on into its 11th week, with the trade still holding a 4.3% gain.

This week's summary

British American Tobacco's decline runs into its third straight week, down 2% this week as the MACD histogram worsens for a fifth consecutive week. Sellers still hold the upper hand on volume, at 64%, though easing back from 71% a week ago. The sell signal, under management since week 12, is banking a 6.2% gain.
Ongoing decline ·12th week from start ·EU-UK stocks ·T2 ★ See Gold version →
IQS Phase
79
in tension
Signal Strength
42
isolated weekly drop
Sizing
REDUCED
Ranking
#10 / 46
EU-UK stocks
Trade P&L %
+6.20%
from signal to date, no stop loss

Chart · Weekly — EMA50 · MACD · VWAP

Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
How to read this pageA visual guide to the post, card by card

Rank position

ranks 10th among the 46 sell signals for European-UK stocks in our ranking, with a signal strength of 42 out of 100.

Sector context

SectorEuropean
Benchmark ETFEXH7
Sector regime
Performanceweekly coming soon · monthly coming soon

BATS belongs to the european sector (reference ETF EXH7).

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