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Diageo climbs 4.6%: buyers step back in but cash flow cools

Diageo closes the week up 4.6%, with buyers back in force and the weekly RSI climbing to 54.8, though cash flow (CMF) is cooling versus last week. The trade under management stays up 5.86% in its 12th week.

Diageo climbs 4.6%: buyers step back in but cash flow cools
Diageo - position under management, week 12
Diageo climbs 4.6%: buyers step back in but cash flow cools
July 31, 2026
Diageo - position under management, week 12
Our view last week
Diageo consolidates around the 1470 double-bottom area, giving back 0.7% after last week's 8% rebound. On the weekly chart buyers are losing their edge — contracting volumes and a falling ADX — but the daily picture stays firmer, with 92% of turnover still on the buy side. The stock trades in a consumer sector (XLP) under pressure, while price still has wide room before hitting a historical resistance.
This week's summary
Diageo rebounds 4.6% after last week's pause around the double-bottom area, with buyers back in control at 60% of turnover and the weekly RSI climbing to 54.8. The picture stays mixed though: money flow (CMF) is cooling versus the prior week and the ADX isn't gaining traction, a sign the move still lacks full conviction. The trade, now in its 12th week, sits at a 5.86% gain.
Open long ·12th week from start ·EU-UK stocks ·T1 ★ See Gold version →
IQS Phase
45
ordinary
Signal Strength
56
medium
Sizing
STANDARD
Ranking
#22 / 61
EU-UK stocks in progress
Trade P&L %
+5.86%
from signal to date, no stop loss
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
How to read this pageA visual guide to the post, card by card
Rank position

ranks 22nd among the 61 Longs already running for European-UK stocks in our ranking, with a signal strength of 56 out of 100.

Sector context
SectorEuropean
Benchmark ETFXLP
Sector regimein positive regime
Performanceweekly +1.09% · monthly +2.10%

DGE belongs to the european sector (reference ETF XLP). The sector is classified in positive regime according to our weekly reading.

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