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Diageo stock sheds 2.5% and slips back under its 20-week average, reclaimed only 7 days ago. Technical analysis: the Sell signal stays unconfirmed, price action is soft and money flow negative. For swing trading, a trade setup to wait on.

Diageo sheds 2.5% and slips back under the 20-week average it had just reclaimed
Sell signal · week 4 · EU-UK stocks

Diageo sheds 2.5% and slips back under the 20-week average it had just reclaimed

October 02, 2026

Our view last week

Diageo closes the week up 2.2%, and this time buyers are behind the move: they retake the majority of the weekly bar after 4 weeks of seller dominance. The price action stays mixed, though, with money flow below zero for a 2nd week and the ADX falling. For Diageo stock the Sell signal has no fresh push, with signal strength at 2 out of 100: our technical analysis leaves little room for a new short, and trading stays not recommended.

This week's summary

Diageo's bounce lasted one week: the stock sheds 2.5% and slips back under its 20-week moving average, in the 1,620 area, which it had only just reclaimed. Money flow has been negative for 3 weeks and the ADX has been falling for 5: the decline is finding its stride again, but with no trend behind it. For Diageo stock the Sell signal stays unconfirmed after its observation weeks: price action argues for waiting, and trading remains not recommended.
Sell signal in observation ·4th week from start ·EU-UK stocks ·T2 ★ See Gold version →
IQS Phase
76
in tension
Signal Strength
29
decline starting to make lower lows
Sizing
MINIMUM
Ranking
#46 / 89
EU-UK stocks sell signals
Trade P&L %
+0.09%
from signal to date, no stop loss

Diageo (DGE) weekly chart — EMA50 · MACD · VWAP

Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
How to read this pageA visual guide to the post, card by card→

Rank position

ranks 46th among the 89 sell signals for European-UK stocks in our ranking, with a signal strength of 29 out of 100.

Sector context

SectorEuropean
Benchmark ETFXLP
Sector regimeweak phase
Performanceweekly -1.86% · monthly -5.85%

DGE belongs to the european sector (reference ETF XLP). The sector is classified weak phase according to our weekly reading.

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