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LVMH slips 1.3% as buyers return but money flow stays negative

LVMH weekly technical analysis: the Sell signal enters its 5th week under management, still up 1.99%. Buyers step back in on the daily chart even as money flow stays negative — a case for anyone tracking price action trading in European stocks.

LVMH slips 1.3% as buyers return but money flow stays negative
The decline slows, money flow doesn't

LVMH slips 1.3% as buyers return but money flow stays negative

August 21, 2026

Our view last week

LVMH stock drops 4.5% in a week marked by sellers firmly in control and a clear distribution phase: the Sell signal, now in its fourth week, regains momentum after three weeks without confirmation. In this weekly technical analysis, the price stays boxed into a very tight range between resistance and support, while the daily chart traces a sequence of higher lows worth watching.

This week's summary

LVMH gives up 1.3% this week and the Sell signal continues, but the technical picture is more nuanced than the headline: volume, firmly on the sell side over the prior week, has swung back to buyers, and the MACD histogram has been deflating for 5 weeks. Price stays boxed between the 459 and 449 area, with money flow still negative and distribution underway.
Ongoing decline ·5th week from start ·EU-UK stocks ·T2 ★ See Gold version →
IQS Phase
67
in tension
Signal Strength
25
decline losing steam
Sizing
MINIMUM
Ranking
#27 / 46
EU-UK stocks
Trade P&L %
+1.99%
from signal to date, no stop loss

Chart · Weekly — EMA50 · MACD · VWAP

Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
How to read this pageA visual guide to the post, card by card

Rank position

ranks 27th among the 46 sell signals for European-UK stocks in our ranking, with a signal strength of 25 out of 100.

Sector context

SectorEuropean
Benchmark ETFEXH7
Sector regime
Performanceweekly coming soon · monthly coming soon

MC belongs to the european sector (reference ETF EXH7).

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