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LVMH bounces 1.1% off a double bottom, but the ADX is losing conviction

LVMH weekly technical analysis: a 1.1% bounce off a double bottom near 471, buy signal in its 5th week, but the ADX is fading and volume is contracting. Earnings due July 28 add event risk for this swing trading setup.

LVMH bounces 1.1% off a double bottom, but the ADX is losing conviction
LVMH bounces 1.1%, but the picture stays fragile
LVMH bounces 1.1% off a double bottom, but the ADX is losing conviction
July 17, 2026
LVMH bounces 1.1%, but the picture stays fragile
Our view last week
LVMH shares slip 1.2% this week: after last week's confirmation-week call to exit, the focus shifts to the levels. The stock stays boxed under a wall of resistance, following a 17% bounce off a double bottom in the 466 area. The weekly technical picture shows fading conviction — ADX turning down, MACD deteriorating — while sellers edge back in control on the short-term charts. The Buy signal is in its 4th week, running a modest loss.
This week's summary
LVMH shares bounce 1.1% this week, climbing off a clean double bottom in the 471 area with a 14% intermediate rebound. It looks like an early stabilization, but our weekly technical analysis stays cautious: the ADX is falling, volumes are contracting and buyer dominance is fading. The buy signal is in its 5th week, running a modest loss, with price boxed between two closely spaced moving averages.
Open BUY ·5th week from start ·EU-UK stocks ·T1 ·📅 Earnings · Jul 28 ★ See Gold version →
IQS Phase
44
ordinary
Signal Strength
32
medium · weak
Sizing
REDUCED
Ranking
#58 / 61
EU-UK stocks in progress
Trade P&L %
-3.04%
from signal to today
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
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