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LVMH drops 6.7% as a new sell signal opens ahead of earnings

LVMH weekly technical analysis: a fresh sell signal opens after a 6.7% weekly drop, with earnings due July 28. The decline is already making lower lows; trading is not recommended for now.

LVMH drops 6.7% as a new sell signal opens ahead of earnings
LVMH: new sell signal, week 1
LVMH drops 6.7% as a new sell signal opens ahead of earnings
July 24, 2026
LVMH: new sell signal, week 1
Our view last week
LVMH shares bounce 1.1% this week, climbing off a clean double bottom in the 471 area with a 14% intermediate rebound. It looks like an early stabilization, but our weekly technical analysis stays cautious: the ADX is falling, volumes are contracting and buyer dominance is fading. The buy signal is in its 5th week, running a modest loss, with price boxed between two closely spaced moving averages.
This week's summary
On LVMH's daily chart a double bottom has just formed in the 460 area, with a 12% intermediate rebound; on the weekly chart, though, the stock dropped 6.7% and a fresh Sell signal has just triggered, in its first week. LVMH stock ranks 7th among the 56 European sell signals, with a decline that is already making lower lows. Earnings land this very week: trading is not recommended for now.
Fresh sell signal ·1st week from start ·EU-UK stocks ·T2 ·📅 Earnings · Jul 28 ★ See Gold version →
IQS Phase
65
ordinary
Signal Strength
79
decline starting to make lower lows
Sizing
STANDARD
Ranking
#7 / 56
New eu-uk stocks
Trade P&L %
+0.00%
from signal to today
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
How to read this pageA visual guide to the post, card by card
Rank position

ranks 7th among the 56 sell signals for European-UK stocks in our ranking, with a signal strength of 79 out of 100.

Sector context
SectorEuropean
Benchmark ETFEXH7
Sector regime
Performanceweekly coming soon · monthly coming soon

MC belongs to the european sector (reference ETF EXH7).

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