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McDonald's slips 1.1% as the double bottom holds ahead of earnings

McDonald's slips another 1.1%, though the decline is losing pace. Price leans on the double bottom in the 263 area, while money flow stays mildly positive. Quarterly earnings land this week, and volatility could pick up.

McDonald's slips 1.1% as the double bottom holds ahead of earnings
McDonald's — the decline slows, eyes turn to quarterly earnings
McDonald's slips 1.1% as the double bottom holds ahead of earnings
July 24, 2026
McDonald's — the decline slows, eyes turn to quarterly earnings
Our view last week
McDonald's shares slip another 2.5% and print a fresh 7-day low, in the 264 area, where a clean double bottom is already carrying a 9% intermediate rebound. Underneath, money flow has just turned positive after weeks on the sell side: an early sign of fatigue in the decline. The weekly picture stays neutral, with sellers still slightly ahead on the last bar.
This week's summary
McDonald's slips another 1.1%, though the pace is easing from last week's drop. Price is still anchored to the double bottom in the 263 area, which has already delivered a 6% rebound, while sellers stay only slightly ahead on the last bar. Money flow remains mildly positive after turning two weeks ago. Quarterly earnings land this week, and volatility could pick up.
Ongoing decline ·19th week from start ·US stocks ·T2 ·📅 Earnings · Jul 29 ★ See Gold version →
IQS Phase
66
in tension
Signal Strength
22
decline losing steam
Sizing
MINIMUM
Ranking
#104 / 141
US stocks
Trade P&L %
+14.28%
from signal to today
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
How to read this pageA visual guide to the post, card by card
Rank position

ranks 104th among the 141 sell signals for US stocks in our ranking, with a signal strength of 22 out of 100.

Sector context
SectorConsumer Discretionary
Benchmark ETFXLY
Sector regimeweak phase
Performanceweekly -5.22% · monthly -4.92%

MCD belongs to the consumer discretionary sector (reference ETF XLY). The sector is classified weak phase according to our weekly reading.

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