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Roku +2.7% this week: buyers return but MACD momentum cools

Roku weekly technical analysis: the stock climbs 2.7% on strong buying volume, holding near its highs as this swing trade — open 14 weeks and up more than 40% — heads toward earnings in two weeks.

Roku +2.7% this week: buyers return but MACD momentum cools
Roku: trade under management, week 14
Roku +2.7% this week: buyers return but MACD momentum cools
July 17, 2026
Roku: trade under management, week 14
Our view last week
Roku stalled against the wall of its 7-day high, rejected outright: the week closes down 1.2% after last week's 5.2% surge. Money flow has stayed negative for four straight weeks, even with price working near the highs, and sellers slightly took over the last session. In this week's technical analysis the trend still gains conviction: the trade has been open for 13 weeks, up more than 37%.
This week's summary
Roku found its footing again this week, up 2.7% with 94% of volume on the buy side, after last week's stumble. The stock stays boxed between the wall of its 7-day high and the floor of its double bottom in the 120 area: the ADX has climbed for a third straight week, yet the MACD keeps blunting its edge and money flow stays negative, in line with the distribution phase underway.
Open long ·14th week from start ·US stocks ·T1 ·📅 Earnings · Jul 30 ★ See Gold version →
IQS Phase
59
ordinary
Signal Strength
86
high · wide move
Sizing
FULL
Ranking
#3 / 112
US stocks in progress
Trade P&L %
+40.95%
from signal to today
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
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