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Roku slips 1.7% as buyer dominance cracks, yet the ADX keeps climbing

Roku weekly technical analysis: the stock slips 1.7% with 84% of volume on the sell side, yet the ADX climbs for a third straight week and daily higher lows hold. The trade sits above 38% in profit ahead of this week's earnings.

Roku slips 1.7% as buyer dominance cracks, yet the ADX keeps climbing
Roku: rally takes a breather, ADX keeps climbing
Roku slips 1.7% as buyer dominance cracks, yet the ADX keeps climbing
July 24, 2026
Roku: rally takes a breather, ADX keeps climbing
Our view last week
Roku found its footing again this week, up 2.7% with 94% of volume on the buy side, after last week's stumble. The stock stays boxed between the wall of its 7-day high and the floor of its double bottom in the 120 area: the ADX has climbed for a third straight week, yet the MACD keeps blunting its edge and money flow stays negative, in line with the distribution phase underway.
This week's summary
Roku shares close the week down 1.7%, with 84% of volume on the sell side: the rally takes a breather after last week's 2.7% bounce. The ADX still climbs for a third straight week, and on the daily chart the price keeps carving higher lows, from the 139 area toward the 141 area. The trade remains solidly in profit, above 38%, with quarterly earnings due this week to raise the stakes.
Open long ·15th week from start ·US stocks ·T1 ·📅 Earnings · Jul 30 ★ See Gold version →
IQS Phase
58
ordinary
Signal Strength
83
high · wide move
Sizing
FULL
Ranking
#4 / 124
US stocks in progress
Trade P&L %
+38.55%
from signal to today
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
How to read this pageA visual guide to the post, card by card
Rank position

ranks 4th among the 124 Longs already running for US stocks in our ranking, with a signal strength of 83 out of 100.

Sector context
SectorCommunication Services
Benchmark ETFXLC
Sector regimeweak phase
Performanceweekly -3.93% · monthly -0.23%

ROKU belongs to the communication services sector (reference ETF XLC). The sector is classified weak phase according to our weekly reading.

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