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Starbucks gains 1.9%: the bounce stays weak, near highs already tested multiple times

Starbucks gains 1.9% on a weak daily EMA20 bounce, while the weekly picture stays bullish but flashes some caution signals. The trade is in its 5th week: we break down price, volume, and the operating levels.

Starbucks gains 1.9%: the bounce stays weak, near highs already tested multiple times
US stocks · open buy signal
Starbucks gains 1.9%: the bounce stays weak, near highs already tested multiple times
July 31, 2026
US stocks · open buy signal
Our view last week
Starbucks slips 2.1% this week: on the daily chart the stock carves out a double bottom in the 99 area, with a 5% rebound, though sellers stay slightly prevalent and buy volume drops to 6%, while the structural moving averages stay aligned higher. Price closed below the breakeven stop flagged in last week's card (104.6 area): for anyone following that level the trade is closed.
This week's summary
Starbucks adds 1.9% this week, but the bounce comes from a weak touch on the daily EMA20, in the 104 area - more of a technical rebound than an acceleration. On the weekly chart the signals stay mixed - mixed rejection bars and sellers slightly prevalent in the last session - while the structural moving averages remain fully aligned higher. Earnings came out last week: the gap risk is now behind us.
Open BUY ·5th week from start ·US stocks ·T1 ·📅 Earnings · Jul 29 ★ See Gold version →
IQS Phase
62
ordinary
Signal Strength
47
medium · weak
Sizing
REDUCED
Ranking
#72 / 120
US stocks in progress
Trade P&L %
+0.62%
from signal to date, no stop loss
Chart · Weekly — EMA50 · MACD · VWAP
Weekly chart · EMA50 · MACD · VWAP · Source: TradingView
How to read this pageA visual guide to the post, card by card
Rank position

ranks 72nd among the 120 Longs already running for US stocks in our ranking, with a signal strength of 47 out of 100.

Sector context
SectorConsumer Discretionary
Benchmark ETFXLY
Sector regimein positive regime
Performanceweekly +6.11% · monthly -1.69%

SBUX belongs to the consumer discretionary sector (reference ETF XLY). The sector is classified in positive regime according to our weekly reading.

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