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Technical analysis: Apple and Microsoft after earnings, Meta and the chips split Wall Street

Microsoft's cloud grows 43% and the stock gains 15.51%, the largest single-day market value gain on record: the Nasdaq breaks a six-day losing run. Meta drops 8% on spending without a return. In Europe Rolls-Royce and Schneider rise while adidas posts its worst session ever.

Technical analysis: Apple and Microsoft after earnings, Meta and the chips split Wall Street
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Economic Observatory · The session

Technical analysis: Apple and Microsoft after earnings, Meta and the chips split Wall Street

31 July 2026Fabio Gentili ObservatoryTechnical analysis

A single earnings report turned the session. Microsoft's cloud grew 43% and passed 100 billion in annual revenue, the stock gained 15.51% and posted the largest single-day market value gain ever recorded: the Nasdaq broke a six-session losing streak, while Meta fell 8% on spending without an immediate return. After the bell the other two heavyweights landed, and this morning's pre-market pulls them further apart: Amazon is up around 9% with cloud growth of 37%, while Apple stock falls close to 6% despite iPhone sales rising 22%.

In the cards below you'll find the technical analysis of the session's most searched names — Microsoft stock, Amazon, Micron and Nvidia on Wall Street, Ferrari, UniCredit and Stellantis on the Milan market — and for each one our model's position, long or short, with the date the signal fired.

The session cards
📈
OUR MODEL
View as of today

This week's new buy signals

There are twelve, all born in the week of 20 July, and what matters more than any single name is where they are not: none of the twelve belongs to the sector that led yesterday's advance. It is a defensive list — energy, defense, data, telecoms and utilities.

Instrument
Signal
Weekly confirmed
My read
🇺🇸 SLBLong
SLB
BUY
20/07
buy confirmed
since 20/07
The daily flipped to a sell yesterday, on the day oil caught its breath: SLB stock is down 6.7% since the signal and the week closes today.
🇫🇷 DSYLong
Dassault Systèmes
BUY
20/07
buy confirmed
since 20/07
Both horizons keep saying the same thing, up 1.7% since the signal. Industrial design software, far from both the chips and the barrel.
🇬🇧 EXPNLong
Experian
BUY
20/07
buy confirmed
since 20/07
British credit data, up 5.6% since the signal with alignment never broken. No corporate event before November.
🇺🇸 LMTLong
Lockheed Martin
BUY
20/07
buy confirmed
since 20/07
Alignment intact on both the short term and the weekly. Defense stays one of the few sectors this rotation has left alone.
🇺🇸 TLong
AT&T
BUY
20/07
buy confirmed
since 20/07
A signal born weak and still weak: down 3.8% with the daily in sell for days. One to leave alone until the short term rejoins the weekly.
🇺🇸 HONLong
Honeywell
BUY
20/07
buy confirmed
since 20/07
Diversified industrials, horizons aligned, earnings already behind it. The protocol screens it out for how the setup formed, not for how the price behaves.
🇺🇸 XOMLong
Exxon Mobil
BUY
20/07
buy confirmed
since 20/07
Exxon Mobil stock has a weekly buy and a monthly sell since June: oil's bounce has not yet turned the long-term picture.
🇺🇸 HPQLong
HP
BUY
20/07
buy confirmed
since 20/07
First of the twelve for conviction, at 72%, yet screened out on setup quality. The 4.3% gain says something is moving, the daily already turned says wait.
🇺🇸 XLULong
US Utilities
BUY
20/07
buy confirmed
since 20/07
US utilities are the sharpest contradiction on the board: a new weekly buy, a daily sell, and a price falling for a week.
🇮🇹 ENILong
Eni
BUY
20/07
buy confirmed
since 20/07
Eni stock is the only one of the twelve with all three horizons in agreement and its half-year already behind: up 4.1%, modest precisely because it never lurched.
🇫🇷 TTELong
TotalEnergies
BUY
20/07
buy confirmed
since 20/07
The same picture as Eni until midweek, but here the daily is back to a sell: oil's bounce needs confirming before talk of a restart.
🇩🇪 EXH1Long
Europe Oil & Gas
BUY
20/07
buy confirmed
since 20/07
The sector basket is the cleanest to read of the three energy names, because no single-stock story clouds the technical picture.
How I read it. Five of the twelve have already lost the daily signal while the weekly structure holds, and on a group born barely a week ago that is a high share: these signals were born just as the market turned the other way. Eni stock is the exception, with all three horizons agreeing and its half-year behind it. The rest of the group stays the quiet corner of the market, which is exactly what you want when technology moves 5% in a day.
Our model · SLB long · Dassault Systèmes long · Experian long · Lockheed Martin long · AT&T long · Honeywell long · Exxon Mobil long · HP long · US Utilities long · Eni long · TotalEnergies long · Europe Oil & Gas long
Our model's position on the weekly signal, as of yesterday's close. Levels, targets and the trading plan are in each instrument's note.
🇺🇸
02 · UNITED STATES
Big tech and earnings

Technical analysis of Apple and Microsoft after earnings: the cloud pays, spending without a return does not

Microsoft stock gained 15.51% with its cloud division up 43% and annual revenue past 100 billion: roughly 450 billion in market value added in one session, an all-time record. On the other side MetaShort lost 7.95% on third-quarter guidance below consensus and worries about spending that produces no return; QualcommShort shed 7% with net income down a quarter. After the bell AmazonShort added around 8% with cloud growth of 37%, its fastest in eighteen quarters, while Apple stock fell about 4% despite iPhone sales up 22%. This morning's pre-market widens the gap: Amazon near plus 9%, Apple near minus 6%. It is the same dividing line as Wednesday night — cloud that delivers against hardware that no longer suffices — and today opens from there.

The uncomfortable part belongs here, because it is the part that actually helps a reader. Our model was short MicrosoftLong from 8 June, and yesterday's close ran through both stops we had published: anyone following that level was out, anyone who wasn't watched the position go to minus 15.45%. The weekly signal is flipping to a buy on the candle still forming, and tonight's close settles it. The reverse holds for MetaShort: there the buy died under the results, and the fresh signal this week is a sell. Two names stay solid — FortinetLong, up 78.8% since the signal with results above expectations, and StarbucksLong, which gained 8.6% on a fourth straight quarter of growth.

How I read it. The right way to read this session is not to read it as a turn. US technology gained 5.5% while sitting 7.8% below where it was a month ago and in an unfavourable regime in our weekly report: this is a beaten sector bouncing, and a healthy sector accelerating looks different. Anyone doing swing trading knows the difference, and it lives entirely in risk management: on a bounce you cut size rather than add it.
Our model · Microsoft long · Meta short · Amazon short · Apple long · Fortinet long · Starbucks long · Qualcomm short
Our model's position on the weekly signal, as of yesterday's close. Levels, targets and the trading plan are in each instrument's note.
03 · ARTIFICIAL INTELLIGENCE
Infrastructure and miners

Compute infrastructure: twelve names, one single flow

Twelve stocks moved together between 18% and 31%, and they come from very different families: FuelCell EnergyShort up 30.6%, IRENShort up 30.5% on 2.8 billion of new cloud contracts, Cipher MiningShort up 28.1%, NebiusShort up 27.1%, Bloom EnergyShort up 26.5%, CoreWeaveShort up 21.5%, CleanSparkShort and Applied DigitalShort above 20%, Astera LabsShort at 20%, MicronShort up 18.4%. Crypto miners turned data-centre operators, fuel-cell makers, memory and connectivity: what binds them is the theme, not the business.

When a group this mixed moves in unison it is absorbing a flow rather than answering a piece of news, and flows that arrive in a day leave just as fast. Our model is short all twelve and took the hit yesterday while staying in profit across most of the line: CoreWeaveShort up 26.5% since the signal, NebiusShort up 14.2%, SanDiskShort up 5.5%, NvidiaShort up 5%, with MicronShort down 3%. Applying our protocol, a stock rising 20% against a weekly sell signal does not become a buy: it becomes a case to watch until the week closes. TSMCShort and IntelShort — the latter up 12.5% on pure sympathy, with no news of its own — tell the same story.

How I read it. Tail risk priced by the options market fell, equity volatility collapsed 17.3% and market breadth widened 11% over four weeks. Three good signs, none of which concerns this group: price action trading here shows a vertical, concentrated move, and vertical moves come apart vertically. For anyone building a trading strategy around these names, stop width matters more than the quality of the story.
Our model · IREN short · CoreWeave short · Nebius short · Astera Labs short · Micron short · SanDisk short · Intel short
Our model's position on the weekly signal, as of yesterday's close. Levels, targets and the trading plan are in each instrument's note.
🇪🇺
04 · EUROPE
Continental earnings

Europe: earnings split the market, from Rolls-Royce to adidas

Europe's session was an avalanche of results pointing in opposite directions. Rolls-RoyceLong gained 5.5% with half-year operating profit up 46% and guidance raised, the best performer in London; Schneider ElectricLong rose 10.83% on record half-year revenue of 21.2 billion and full-year organic growth lifted to 10-13% on data-centre demand; CapgeminiLong added 5% and also raised its outlook; Lloyds Banking GroupLong gained 4% with pre-tax profit up 23%, the dividend up 30% and a one-billion-pound buyback; BAE SystemsLong rose 2% with an order backlog of 84 billion.

On the other side, adidasShort lost 11.5% in the worst session in its history: record quarterly revenue, but close to a billion in World Cup marketing costs and the departure of the finance chief did the rest. SanofiShort fell 8.9% despite beating on results and raising guidance, because it discontinued three research programmes and wrote down 952 million. Our model is long Rolls-Royce, Schneider Electric, Capgemini, Lloyds, BAE Systems and ShellLong, and short Sanofi since May and adidas since the current week: on the two that collapsed yesterday the signal was already on the right side, and that deserves saying with the same candour we use when it isn't.

How I read it. European banks are the one sector where daily, weekly and monthly all tell the same story today, and they gained 2.54% on the session. It is the least eye-catching and most coherent corner of the continent: no lurch, a rise running for three weeks, and half-year results that back it up.
Our model · Rolls-Royce long · Schneider Electric long · Lloyds Banking Group long · BAE Systems long · Capgemini long · Shell long · Sanofi short · adidas short
Our model's position on the weekly signal, as of yesterday's close. Levels, targets and the trading plan are in each instrument's note.
🇮🇹
05 · ITALY
The Milan market

Italian stocks: technical analysis of the banks, Ferrari and Stellantis

The Milan market followed the bounce through the sector it does best. Seven of the eight Italian names moving with their own sector are banks and insurers: AzimutShort up 3.9%, UniCreditLong up 2.4%, Banco BPMLong up 2.4%, BPER BancaLong up 2.3%, Banca MediolanumLong up 2%, UnipolLong up 1.7%, FinecoBankLong up 1.3%. None of them led the sector, all of them followed it, and on a day of vertical moves following is a virtue. On results, Ferrari stock rose 2% with guidance lifted to about 7.6 billion in revenue, CampariLong gained 4.5% and was the best performer at the open, EnelLong posted half-year operating profit of 11.8 billion to a muted reaction.

The other side has two names. StellantisShort lost 6.2% on the Milan line: quarterly revenue up 13%, but net income of just 0.3 billion and an operating margin of 1.8%, below consensus, with 1.0-1.2 billion of tariffs to absorb. PrysmianShort fell 1.9% even after raising its estimates, the classic case of a market selling good news. Our model is short both, since early June and early July, and on Stellantis stock the monthly signal confirms the long-term read. Among the banks we are long every name except Azimut, where the weekly signal turned to a sell on 20 July.

How I read it. The two strongest banks on the list are not the biggest ones. FinecoBank and Banca Mediolanum score full marks on signal structure — weekly money flow rising for three straight weeks and volatility compressing — and yesterday they moved 1.3% and 2%, which is to say very little. In the technical analysis of a day like this, a solid name that hasn't run is worth more than one that has run 10%.
Our model · UniCredit long · Banco BPM long · BPER Banca long · Banca Mediolanum long · FinecoBank long · Unipol long · Intesa Sanpaolo long · Azimut short · Ferrari long · Campari long · Enel long · Stellantis short · Prysmian short
Our model's position on the weekly signal, as of yesterday's close. Levels, targets and the trading plan are in each instrument's note.
🇧🇷
06 · BRAZIL
Ibovespa

Brazil: Vale's best quarter since 2018, Usiminas the worst

ValeShort posted its best second quarter since 2018, on solid output and favourable prices, and was the most traded stock of the session even while gaining only 1.4%. At the other extreme UsiminasShort fell 9.25% and was the worst on the index: quarterly profit up 236% and operating margin up 86%, yet weak indications for the second half on costs and margins. It is the same pattern seen in Europe with Prysmian, and in Brazil it spread through the steel sector, with CSN alone down 4.8% in sympathy.

The banks held the market up: Itaú UnibancoLong rose 2.2% and led the advance in the global bounce, BradescoLong was flat while announcing a capital raise of up to 10 billion reais, AmbevLong reported quarterly profit up 24.5%. PetrobrasLong gained 2% as oil found a floor. Our model is long Itaú, Bradesco, Ambev and Petrobras, and short Vale since early May and Usiminas since mid-June: on Brazilian steel the position has been on the right side for weeks.

Our model · Vale short · Usiminas short · Ambev long · Bradesco long · Petrobras long · Itaú Unibanco long
Our model's position on the weekly signal, as of yesterday's close. Levels, targets and the trading plan are in each instrument's note.
📊
07 · ETFs
The session's baskets

The ETFs that moved the session: technology, communications, European banks

Looking at the session through the baskets removes any ambiguity. US TechnologyShort gained 5.5% and was by far the best, followed by its two near-twins Vanguard TechnologyShort and Fidelity Technology, both at 5%; at the other end US CommunicationsLong lost 2.68% and US Consumer StaplesLong 2.16%. In Europe the picture is tidier: Europe Basic ResourcesShort up 2.64%, European BanksLong up 2.54%, industrials up 1.87%, all three also higher on the week and on the month.

The difference between the two continents sits right there. The American jump is a bounce inside a negative month — technology remains 7.8% lower over thirty days — while the European advance continues a trend running for weeks. Our model is short US technology, with the signal having turned to a sell in the current week, and long European banks since early April. The two positions do not contradict each other: they describe two markets doing different things right now.

Our model · US Technology short · Vanguard Technology short · US Communications long · US Consumer Staples long · European Banks long · Europe Basic Resources short
Our model's position on the weekly signal, as of yesterday's close. Levels, targets and the trading plan are in each instrument's note.
📈
08 · INDICES
The four European baskets

European indices: four baskets, and only one lags behind

The four European indices we follow all carry a weekly buy signal fired at the start of April, and all four sit between 2.9% and 3.6% above their own weekly reversal point: none of them is close to losing the signal. The returns, though, diverge widely — FTSE MIBLong up 12.2% since the signal, CAC 40Long up 4.8%, DAXLong up 3.3%, FTSE 100Long up 2.1%.

The number that matters is a different one, and it concerns the distance from the record. DAX, CAC 40 and FTSE MIB all sit within 2% of their all-time high; the FTSE 100 is the only one 7.6% below. London carries the same signal as the other three, the same distance from its own reversal level, and a third of their return: it is the basket that joins the European advance without ever reaching the top. Anyone looking for continental exposure has, in that number, the reason to prefer Milan, Paris or Frankfurt.

How I read it. A risk management detail that usually goes unnoticed: four indices with the same signal and the same margin from their reversal level show returns ranging from 2% to 12%. The signal tells you when to be in, not how much you make: the basket decides that. It is why the technical analysis of an index never ends with its own chart.
Our model · DAX long · CAC 40 long · FTSE MIB long · FTSE 100 long
Our model's position on the weekly signal, as of yesterday's close. Levels, targets and the trading plan are in each instrument's note.
🔍
09 · THE DESK READ
SPY against QQQ

Technical analysis of SPY and QQQ: two and a half points against eight and a half from the record

We close with the comparison that explains the rotation better than any commentary. SPYLong, the S&P 500 ETF, sits 2.46% below its record and still carries the weekly buy signal fired on 6 April, with a 9.16% return; QQQShort, the Nasdaq 100 one, sits 8.7% below its own and has been on a sell signal since 20 July. Yesterday the first gained 1.68% and the second 3.3% — double, because technology weighs 50.5% in the second basket against 32.9% in the first, and financials are worth 0.24% against 12.6%.

Technically the two are in opposite states, for reasons that are easy to follow. The first reclaimed yesterday the weekly reversal point it had lost on Wednesday, but today it completes the seventeenth week of the trade and with it the last profit-taking window: from Monday there is nothing ahead of it, only a gain to defend. The second handed back in one session everything the sell had accumulated over two weeks, and finds itself 0.1% from entry with the daily signal a quarter of a point from flipping.

How I read it. Anyone doing ai trading tends to watch the tech index alone and comes away with a distorted picture of the US market. The truth of this phase is that money is moving inside the market rather than out of it, and the gap between the two baskets — six points of difference from their records — is the most honest measure of how deep the rotation runs.
Our model · SPY long · QQQ short
Our model's position on the weekly signal, as of yesterday's close. Levels, targets and the trading plan are in each instrument's note.

The wrap

A bounce, not a turn

The frame holds: market breadth widened 11% over four weeks, equity volatility collapsed 17.3% and six of the seven broad indices closed higher. What doesn't add up is the quality of the move: thirty-six stocks travelled more than one and a half times their typical range, a count this desk has never recorded before, and twelve of them belong to the same theme.

On positioning we stay short semiconductors and compute infrastructure, long European and Italian banks, energy and defensives. Today we watch three things: the reaction to Apple's and Amazon's results, the weekly close that settles five stop declarations, and the monthly close that validates or cancels fifty-five provisional July signals. Everything lands on the same day.

What you find here. If you're trying to understand how to manage risk in trading — stops, break-even stops, trailing, and the declaration of stops that have been hit — or how to read chart patterns (double bottoms, Bollinger bands, the Ichimoku cloud, price action), this is the desk's trading journal: published every morning before the US open, with our model's position on every instrument mentioned.

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Disclaimer. The content on this page is published for educational and informational purposes and reflects the author's personal opinion and technical analysis. It does not constitute financial advice, an investment solicitation, or a personalised recommendation. Trading in financial instruments carries a high level of risk and may result in substantial loss of the capital invested. Every operating decision rests solely with the reader, who acts independently and in full awareness of that risk. AiTrading67 is not a broker or financial intermediary and is not affiliated with any broker or trading platform.
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